Search engine optimization is the lifeline of any online marketing or advertising campaign. From content creation to social media integration – SEO is designed to help brands secure higher visibility across Google and mobile platforms. This helps establish brand validity and awareness, while increasing conversion rates, leads and revenue. SEO can also propel brands to new heights, while making them competitive entities in any respective industry or niche.
With years of extensive industry experience, this SEO Agency has the tools and expertise to help your business grow and expand by merging the technical and user experience aspects of search engine relevancy for websites.
SEO and UX – The Perfect Match
For years, industry experts debated on whether SEO and UX (user experience) went hand in hand. In other words, was there a way to enhance user experience with SEO if the tools were only meant to secure higher visibility on search engines? With the new digital age upon us, however, it’s a given that SEO and UX are intertwined and seamlessly blended when building websites and launching SEO campaigns. According to a famous article by Search Engine Journal UX does seem to be the future of SEO.
Experts also believe that neither SEO nor UX can stand on their own when it comes to meeting customer needs. So much so that even Google has it made it clear in their Webmaster Guidelines that users should be the center of attention in any SEO or online marketing campaign. This ensures:
· A perfect marriage between SEO and UX – UX will focus on improving customer experience, while taking into account their design preferences based on current industry trends. SEO will focus on actual site data, web traffic, conversion rates, analytics, and increase content visibility on search engines.
· Page visibility – Even with search engine based SEO, pages will be designed primarily to meet client and user needs.
· SEO blending – SEO can no longer function as its own entity. In fact, it must incorporate UX and other factors in order to secure timely, effective and lasting results for users.
With this in mind, here are a few ways UX can blend with SEO to drastically improve a website’s performance:
User Created Content
User experience, plus user interface, and SEO should focus on the user now more than ever. This is despite the older perception that SEO strictly depended on strategic keyword placement and site optimization to build traffic. Again, Google continues to reiterate the fact that content should focus on user needs and goals. This is due to:
· The fact that search engines and users appreciate the human element of SEO marketing.
· The main goal of any SEO campaign should be to facilitate user needs and aspirations – even though traditional SEO is still vital for optimal search engine ranking and visibility.
· From design to optimization, the emphasis on user needs truly helps any page improve its performance. This is rewarded by higher conversion rates and visitors spending more time on pages that are designed to effectively attract and engage the public at large.
A good SEO company would have the tools to combine the benefits of UX and SEO into a comprehensive and cohesive platform for clients. Other benefits of a good partnership would include:
1. Better readability and site content – that is easier to scan and digest. Long gone are the days of lengthy content and intricate Flash that would take forever for pages to load. Today’s sites have to be centralized and streamlined for maximum user experience, while captivating and compelling users with precise and concise content.
2. More visually and aesthetically pleasing websites – better chances at making a first and lasting impression for site visitors, clients and potential customers.
3. Better usability – pages that not only look great but are optimized for better functionality and performance. This helps enhance user experience and connects them to the products, services, and information they seek.
4. Retain more users – professional site content with a blend of SEO and UX will surely result in more users subscribing to page feeds, newsletters, and other portals that increase site visibility and patronage.
With so many benefits associated with SEO and UX, now is the right time to take your site and brand to the next level. For a complimentary consultation that helps put your ideas into fruition, simply contact us today and get the results you deserve!